overview

Aura’s refreshed brand embodies their wellness-driven fragrances that are crafted to inspire individuality and self-expression. Our goal was to position Aura as an innovative, high-quality apothecary rooted in quality, care, and the art of helping each customer discover their signature scent. We took their vision of colorful, calming tones and thoughtfully crafted a brand and visual design that reflects the heart of their offerings: clean, grounded, and distinctly unique. This intentional approach carries through to their website, seamlessly blending beauty with function to create an effortless, intuitive shopping experience.