Peach Pit Pilates
brand identity
Peach Pit Pilates is a pilates studio in New York City that offers an inclusive, uplifting space where movement feels joyful and accessible for every body.

overview
Peach Pit Pilates was born from the belief that movement should be joyful, empowering, and accessible to every body. We crafted their brand to position them as the go-to studio for uplifting, inclusive Pilates in a city where fitness often feels fast-paced and exclusive.
The brand identity captures the heart of their community: vibrant, welcoming, and authentic. Inspired by playful typography, sun-soaked colors, and dynamic patterns that evoke movement, we brought their vision to life through thoughtful design. Custom illustrations add a bespoke touch, seamlessly complementing the energetic palette and reflecting the spirit of a space where everyone is invited to move, connect, and thrive.

overview
Peach Pit Pilates was born from the belief that movement should be joyful, empowering, and accessible to every body. We crafted their brand to position them as the go-to studio for uplifting, inclusive Pilates in a city where fitness often feels fast-paced and exclusive.
The brand identity captures the heart of their community: vibrant, welcoming, and authentic. Inspired by playful typography, sun-soaked colors, and dynamic patterns that evoke movement, we brought their vision to life through thoughtful design. Custom illustrations add a bespoke touch, seamlessly complementing the energetic palette and reflecting the spirit of a space where everyone is invited to move, connect, and thrive.
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