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For wellness entrepreneurs who refuse to choose between looking professional and staying true to their mission. If you're a wellness entrepreneur, you've probably felt it—that uncomfortable tension between wanting to grow a sustainable business and staying true to your mission of accessible wellness. You see other wellness brands with sophisticated, elevated branding and think, "That's beautiful, but isn't that exclusive? Isn't that gatekeeping?" Or maybe you've kept your DIY

If you're a wellness entrepreneur building your business, you've probably heard people use "brand" and "logo" interchangeably. Maybe...