Building unforgettable wellness brands for women entrepreneurs
overview
Nalu is an activewear brand built around the idea clothing that supports you the way a strong core supports movement. We crafted their brand identity to position them as a go-to for women who take their practice seriously and want clothing that keeps up.
Inspired by the fluidity of movement, the logo suite and typography were designed to flow together with both structure and form. The full visual system was designed to feel cohesive across every touchpoint, from a first Instagram impression to the unboxing experience.
Nalu
brand identity & PACKAGING DESIGN
Nalu is a yoga and pilates wear brand built around balance and flow. Inspired by the body's core, each piece is designed to feel supportive and high-quality. Nalu offers clothing that moves with you and brings confidence to every practice.
overview
Nalu is an activewear brand built around the idea clothing that supports you the way a strong core supports movement. We crafted their brand identity to position them as a go-to for women who take their practice seriously and want clothing that keeps up.
Inspired by the fluidity of movement, the logo suite and typography were designed to flow together with both structure and form. The full visual system was designed to feel cohesive across every touchpoint, from a first Instagram impression to the unboxing experience.
